Philips are lighting 9 of the 12 stadiums in Brazil the World Cup using ArenaVision LED.
More than 3.2 billion people watched the 2010 World Cup in South Africa and the number of viewers is expected to be even higher this year.
Philips is providing the pitch lighting for five of the 12 tournament stadiums, which are: Fonte Nova (Salvador), Castelão (Fortaleza), Arena Pantanal (Cuiaba), Arena da Baixada (Curitiba) and Arena das Dunas (Natal). Philips will provide façade lighting for: Arena Pantanal (Cuiaba), Beira Rio (Porto-Alegre), Fonte Nova (Salvador), Arena de Baixada (Curitiba) and the famous Rio de Janeiro’s Maracanã stadium.
The ArenaVision LED lighting simulates daylight to provide better lighting for the players and spectators and ArenaVision is also optimised for HDTV, 3D and super-slow-motion replays, meaning viewers can easily see every detail.
The new LED lighting provides many possibilities for the stadiums and means the venues can be lit in the colours of the teams playing, can flash when a goal is scored or change colour to reflect the atmosphere.
With LED lighting, the venues can become iconic landmarks attracting tourists not just for the football. The new LED lights at the Maracanã stadium will reflect in the roof the colours of the national flags of the teams involved in the match.
Commercial Director of Philips Lighting Brazil, Flávio Guimarães, said:
As the world leader in lighting, Philips knows that lighting is essential for high-quality TV broadcasts of soccer [football] and other sporting events across the world. Philips has been lighting major sporting events for more than 60 years making us a global expert in this field. In Brazil, we will use the latest innovations in lighting to make the event for fans in every seat around the pitch and for billions of viewers at home even more enjoyable.
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