Philips Lighting India partnered with Disney to bring about new LED lighting.
The products aimed at kids between 3 and 7 are available in characters such as: Mickey and Minnie Mouse, Cars, Princesses and Winnie the Pooh. They are available in between a resolution of 800 to 5,300 and come in the forms of projectors, night lights, pendants, lamps, candles, story lights, LivingColors table lamps, Softpals, flashlights, wall and ceiling lights.
Philips India’s home decorative segment is one of the top five markets in the company globally.
President of Philips Lighting India, Nirapam Sahay, said:
A lot of parents are now looking beyone toys. Looking at the big traction in online sales, this range of home decorative lighting will be available exclusively on Amazon India’s e-commerce platform. Customers are increasingly using online portals to buy products.
Head of Disney Consumer Products India, Abishek Maneshwari, said:
This product range is a perfect example of how Disney storytelling can be extended into children’s bedrooms through an innovative and compelling product offering.